Nykaa has named Shikha Johnson for AVP Marketing and Communications. She will be responsible for marketing and communications activities for the lifestyle retailer brand.

Johnson leaves Edelman after a decade. At Edelman, she was an associate director for the Middle East.

Johnson has over 13 years total communications industry experience, having worked in a variety of industries including food, lifestyle, FMCG, tourism, consumer technology, and luxury. Before embarking on the corporate path, she worked for PR agencies such as Blue Lotus Communications and Edelman.

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